You are doing this alone.
That is the actual problem, and it is structural, not personal. Nobody sets your schedule. Nobody notices the good weeks or the slide. Everything a job used to hold, you now hold, on top of doing the work itself. Fit Founder Collective exists to put that structure back, in a form you own.
You already have the discipline. The standard is what goes missing.
Somewhere in the build the quiet trades start. The workouts stop. The discipline slips. The friendships go on hold until things calm down. A standard you would never let your company drop, quietly dropped on yourself.
It is never a motivation problem. Training has no deadline attached, so it is the first thing to move. Revenue work has nobody asking, so it slides quietly. Both of those are system problems, which is the good news, because system problems are the fixable kind.
So the Founder Performance System runs body, business and community on one standard rather than treating two of them as a bonus. We run the same system ourselves, on the same weekly review as everyone else.
Jill Higginbottom
Co-founder & Head of Founder Experience
Jill Higginbottom is the Co-Founder and Head of Founder Experience at Fit Founder Collective, a Portland-born founder performance company building the systems, community, and operating rhythms entrepreneurs need to perform at a higher level.
Jill spent 12 years at Nike leading portfolio, program, and operational work across global supply chain and logistics. Her experience includes helping govern a $1B project portfolio, building executive visibility systems, and supporting large-scale transformation inside one of the world's most recognized performance brands. Her work has centered on turning ambiguity into structure: clear priorities, operating cadence, cross-functional alignment, executive communication, and systems that help people move with more focus and momentum.
Jill grew up around local business through family real estate and construction businesses, and later co-founded Evergreen Wellness Collective before being laid off from Nike. That combination of small business exposure, enterprise-scale operating experience, and the identity shift of moving from corporate leadership into entrepreneurship shaped the core insight behind FFC.
Founders do not just need more advice. They need infrastructure. They need cadence, accountability, community, movement, and standards that support the person building the business.
At FFC, Jill leads founder experience, brand strategy, community design, and the operating model behind the company's events, products, and programming. Portland is the starting point on purpose: a founder, operator, and wellness community with the right conditions to prove a new category before scaling beyond the local market.
Dalton Higginbottom, M.A.
Co-founder & Head of Founder Performance
Dalton Higginbottom is the Co-Founder and Head of Founder Performance at Fit Founder Collective, where he leads the strength, accountability, and behavior-change side of the brand.
From 2019 until co-founding FFC, Dalton worked at Nike across Global Sales and Digital Commerce, supporting high-visibility partnership and digital commerce initiatives including LEGO, Hyperice, and NikeSKIMS. His work included building launch readiness systems, managing cross-functional execution, coordinating external partner relationships, and creating scalable operational frameworks for complex global teams.
Dalton earned a master's degree in adult learning, training, and development from Portland State University, giving him a deep understanding of how adults learn, change, and build new behaviors. At FFC, he translates that expertise into founder-focused coaching: strength programs, accountability structures, and sustainable standards designed for high-output people who need their body to support their ambition.
Since 2004, Dalton has coached athletes across the spectrum, from high school and college to professional-level competitors, including six-plus years as a performance coach for Fortune 500 executives at companies like Nike and Intel. He is CF-L1 certified with a focus on functional and strength coaching, the same discipline he brings to every founder he works with at FFC.
A lifelong athlete, CrossFit Level 1 Trainer, and former Nike program manager, Dalton brings a rare combination of coaching, adult learning, operational discipline, and real-world performance systems to FFC. His work sits at the intersection of strength training, habit formation, accountability, and founder capacity, helping entrepreneurs build the physical and behavioral foundation required to sustain the businesses they are building.
Founders cannot outwork an under-built body. Strength is not a side project, it is infrastructure.
A stronger founder leads a stronger business.
Nobody is going to install the system for you. That is the part we do.